Think pink all month long!

A kawaii pink princess burp cloth with the baby Ella’s name embroidered on it comes from Ann Umamoto of Gardena. (Courtesy of An-Ko)

Be tickled pink wearing a pink ribbon, the symbol of hope and support for the breast cancer (BC) cause. Blow a pink Bazooka bubble as you patiently stand in line for a famous Pink’s hot dog, while tuned in to Pink on that pink iPod. Stay in the pink with finger licking pink cotton candy, M&M’s and strawberry cheesecake Jelly Bellies.

This October is national breast cancer awareness month. Do me a BIG favor to keep spreading the word. Call, text, email, mail to everyone you know—moms, daughters, aunts, cousins, friends—even strangers.

Shout-out for a cure! Show your support for the various BC awareness causes. Walk. Talk. Run. Bike. Hike. Chow. Wear. Write. Just do it!

According to Susan G. Komen for the Cure, a woman dies every 69 seconds somewhere in the world. Here in the U.S., an estimated 200,000 will get a BC diagnosis this year. For Asians, BC is one of the leading causes of cancer deaths, but lung cancer remains the #1 killer.

Early detection is so important. Self-exams and annual mammograms from age 40 can save lives and boobs. Early diagnosis, advanced technology and research have come a long way from a generation ago.

No one could’ve imagined that the survival rate for BC caught early is up to 98 percent vs. 74 in 1982 when Komen for the Cure was founded. A $550 million investment in research over 30 years continues to make a difference.

Let’s work together on improving this stat: mammogram exams in Asians are lower than for non-Hispanic White women. Why—fear, pain? Yes, boobs do get smooshed, but only for brief moments to record x-ray images. Any discomfort is short lived. Offer to take a friend to her first appointment.

For one day, this past October 1, pink lights ruled the world and made history marking the start of BC Awareness Month. Actress and Estee Lauder rep, Elizabeth Hurley, captured a spot in the Guiness World Records for “Most Landmarks Illuminated for a Cause in 24 Hours.” Thirty-nine iconic buildings were aglow in pink lights, including India’s Taj Mahal, Japan’s Tokyo Tower and NYC’s Empire State Building.

The Estee Lauder Company certainly knows how to walk the walk. A long-time BC campaigner from 1992, this company hopes to distribute 110 million pink ribbons worldwide this month. In the mix of 21 pink beauty products on the market are Clinique, Aveda, Origins and Smashbox. More than $45 million has been raised for the BC Research Foundation in the past 17 years.

Even SKECHERS has partnered with the BC Research Foundation to offer Shape-up Awareness shoes. Look for that pink ribbon symbol on this walking fitness shoe with a unusual rocker-bottom outsole—all the better to activate muscles with every step, so the promo says.

Chow down with a pink ribbon bagel to promote awareness. Panera Bread’s freshly baked bagels feature cherry chips, dried cherries and cranberries, vanilla, honey and brown sugar. A 10-year supporter, benefactors are the Susan G. Komen for the Cure, L.A. BC Alliance and Dr. Susan Love Research Foundation.

Be a trooper for the cause. Stop by for a Hawaiian-style pancake breakfast at the Southeast Japanese School and Community Center early Saturday a.m. looking pretty in pink. Then, with that holiday gift list in hand, proceed to go shopping at their annual Asian arts and crafts holiday boutique.

Discover handmade goodies for young and old. Ann Umamoto loves to sew, embroider and craft to her heart’s content and envisions herself doing that forever. With a path already contemplated, she got down to business over a year ago.

Born in Hawaii, she’s also called Tokyo and Kanagawa home. That Pan Pacific influence shows up in her line of An-Ko personalized burpies, totes, blankets, t-shirts and name/luggage tags.

Ever since Umamoto’s mom taught her how to sew at age seven, she’s put that sewing machine to good use. Those pals on her gift list are always in for surprises—including delicious kitchen goodies and customized lollipop cookies.

With three kids under the age of nine, organizing time to create products is key.

Saturday, Oct. 9, 8 a.m.-2:30 p.m.
SEJSCC Holiday Boutique
(Hawaiian-Style Pancake Breakfast 7-11 a.m.)
Southeast Japanese School &
Community Center
14615 Gridley Rd., Norwalk
714-847-1173, Edna Kurihara

Saturday, Oct. 16, 9 a.m.-5 p.m.
Crafty Foxes Holiday Boutique
Joan Pisani Community Center
19655 Allendale Ave., Saratoga
408-356-2764, Carol Yuki

Sunday, Oct. 24, 10 a.m.-4 p.m.
Krafty Delites #1
Carson Community Center
801 E. Carson St., Carson
310-329-5874, Stephanie Nakayama

Friday-Sunday, Nov. 5-7,
Saturday-Sunday, Nov. 12, 13, 10 a.m.-5 p.m.
Touch of Nature Home & Holiday Décor Show
Diamond Bar, call for location
909-594-5964, Lily Saito

Saturday, Nov. 6, 9 a.m.-3 p.m.
Holiday Boutique
WLA United Methodist Church
1913 Purdue Ave., Los Angeles
310-479-1379, Fusako Hamamoto

Sunday, Nov. 7, 10 a.m.-3 p.m.
Kiku Crafts & Food Fair
E. San Gabriel Valley Japanese Community Center
W. Covina Buddhist Church, Sponsor
1203 W. Puente Ave., W. Covina
951-818-8740, Hisako Koga

Saturday, Nov. 13, 10 a.m.-4 p.m.
JAMsj Winter Boutique
Japanese American Museum of San Jose
San Jose Buddhist Church Gym
640 N. 5th St., San Jose
408-294-3138, Mimi Suga

Sunday, Nov. 14, 11 a.m.-3 p.m.
Holiday Crafts Faire
Gedatsu Church
7850 Hill Dr., S. San Gabriel
626-572-0923, Judy Hamamoto

Saturday, Nov. 20, 10 a.m.-4 p.m.
Ayame Kai Holiday Craft Fair
Blaine Memorial Methodist Church
3001 24th Ave. S., Seattle, WA
425-827-4930, Shizue Yahata

Saturday, Nov. 20, 10 a.m.-3 p.m.
Koi Krafters
Almansor Court, Lakeview Room
700 S. Almansor, Alhambra
626-282-2932, Irene Jong

Sunday, Nov. 21, 9 a.m.-3 p.m.
Beary Best Friends
Holiday Inn
7000 Beach Blvd., Buena Park
562-865-2637, Ellen Mabuni

Saturday, Dec. 4, 10 a.m.-3 p.m.
imaginAir Crafts Boutique
Torrance Cultural Arts Center
3550 Civic Center Dr., Torrance
310-719-8697, Deanna Takahashi

Sunday, Dec. 5, 10 a.m.-4 p.m.
Krafty Delites #2
Carson Community Center
801 E. Carson St., Carson
310-329-5874, Stephanie Nakayama

Sunday, Dec. 5, 11 a.m.-2 p.m.
St. Mary’s Christmas Boutique
St. Mary’s Episcopal Church
963 S. Mariposa, Los Angeles
213-215-3883, Fifi Newcomb

Saturday, Dec. 11, 10 a.m.-4 p.m.
Kimochi’s Silver Bells Arts & Crafts Faire
The Event Center at St. Mary’s Cathedral
1111 Gough St., San Francisco
415-931-2294, Steve Ishii

Sunday, Dec. 12, 10 a.m.-3:30 p.m.
A Time for Sharing Holiday Boutique
Gardena Elks Lodge
1735 W. 162nd St., Gardena
310-329-5874, Stephanie Nakayama