Honda to Lead the Way on New Year’s


Honda's “A World of Dreams” will lead the 2011 Tournament of Roses Parade on Jan. 1.

Honda revealed its 2011 Rose Parade float entry called “A World of Dreams,” which will lead the 122nd Rose Parade and introduce this year’s parade theme, “Building Dreams, Friendships and Memories,” on Saturday, Jan. 1, 2011, at 8 a.m. The 2011 Rose Parade marks Honda’s 50th year of collaboration with the Tournament of Roses.
“Honda and the Tournament of Roses have had a unique, community-oriented and long-term relationship,” said Bill Flinn, chief operating officer of the Tournament of Roses.

“Honda always brings a great amount of creativity and innovation to their Rose Parade entry, and we are excited to have their float kick off the parade this year.”
On New Year’s Day, parade-watchers will witness a 35-foot fairy-tale castle come to life as a drawbridge is lowered to reveal a royal carriage that introduces the parade theme. The castle will also include a spectacular pyrotechnics show to signal the beginning of the new year.

Float decorators, from left, Maria Saldana, Sean Lester-Wilson and Ashley Ruiz hold a Honda sign on Saturday as they helped decorate the float. (MARIO G. REYES/Rafu Shimpo

This year, Honda and the Tournament of Roses will utilize Honda’s advanced environmental technologies to help the parade function more efficiently and reduce its carbon footprint. For the first time, Honda’s float will be propelled by a specially-configured hybrid, low-emission engine.

“Honda has worked with the Tournament of Roses for the past 50 years to bring tradition and entertainment to parade viewers and the local community,’ said Stephan Morikawa of American Honda Corporate Community Relations. “The Rose Parade is our opportunity to wish everyone watching around the world a happy new year.”

The Honda float includes a variety of flowers, plants and seeds that will later be ground up for mulch after the parade activities are concluded. The walls of the castle are created with a mix of fine ground white rice and everlasting. The carriage is “painted” with ground rice, strawflower and onion seed, with wheels of everlasting, white China chrysanthemum and white beans. Inside the carriage, Honda’s humanoid robot ASIMO is covered with nori seaweed, poppy seed, lettuce seed and fine ground white rice. The gardens surrounding the castle are covered with light orange, dark orange, lavender, light pink and hot pink roses and daisies.


Leave A Reply