Japanese Group Pop Group Supercell Releases Full-Length U.S. Debut

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NEW YORK — Japanese pop group Supercell saw the digital release of its self-titled full-length major label debut in North America on June 21 from Sony Music Direct (Japan) Inc., a division of Sony Music Entertainment Japan Inc.

“Supercell Featuring Hatsune Miku” will be available exclusively on iTunes and Amazon.

Supercell blends catchy pop melodies and technology-inspired vocals with captivating anime-influenced imagery and notably features the world’s first virtual pop star, Hatsune Miku. The group’s new record features 12 upbeat tracks, driven by the singer’s bright vocals and backed by lush electronic, pop and rock-inspired melodies.

Supercell is a group of multimedia creators and artists led by composer/lyricist Ryo. Hatsune Miku, whose name means “first sound of the future,” is a digital female avatar and the most popular of the Vocaloid Character Series software originally created by Crypton Future Media using Yamaha’s Vocaloid 2 engine to create synthesized vocal tracks.

The record’s first single, “The World Is Mine,” was released in North America on May 10 on iTunes and Amazon and placed as high as No. 4 on the iTunes World Music charts.

In Japan, Hatsune Miku is a major national phenomenon, appearing in many popular video games and music videos. She’s also played several sellout “concerts,” where she performed on stage as a 3D hologram backed by a live band. Her international notoriety is spreading to North America, where she’s currently featured in a new commercial for the 2011 Toyota Corolla.

Hatsune Miku is also scheduled to perform her first U.S. concert, “Mikunopolis in Los Angeles,” at the 2011 Anime Expo in Los Angeles on July 1-4. Information on the concert is available at: http://mikunopolis.com.

More information on Supercell is available at http://www.facebook.com/supercell.JPN.

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