Gourmet Rice Ball Snacks from Onigilly Available at New People

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Onigilly lunch box includes rice balls, edamame and ginger.

SAN FRANCISCO — New People, which brings the latest examples of Japanese popular culture to North American shores, expands its menu of imaginative snacks and tasty Japanese entrees with the addition of onigiri (rice balls) from Onigilly, a popular local food cart that has been a part of Bay Area’s renowned food incubation program provided by La Cocina.

The collaboration with New People is the first retail venture for Onigilly at a non-mobile food service location. The Bay Area start-up company, founded by Koji Kanematsu, makes tightly-packed balls of 30 percent polished brown rice with a simple seaweed wrapper with a variety of scrumptious and nutrient-rich fillings. Onigilly is very particular about the ingredients it uses. Everything is made from scratch with no artificial ingredients and prepared fresh daily.

Shrimp onigiri from Onigilly.

More information is available at: www.onigilly.com.

A selection of Onigilly’s healthy and tasty Japanese treats, including spicy shrimp, eggplant, hijiki (a type of seaweed), and ume (plum) rice balls, are now available from the Cinema Café, located in the lobby of New People, 1746 Post St. in San Francisco Japantown. Selections are available for $2.75 each and also as a lunch box for $, which features three Onigilly rice balls, edamame and pickled ginger.

“Onigilly is an inspiring start-up and is developing a big gourmet following around the Bay Area with their healthy and delectable creations, and we’re very excited to collaborate with them and make their food available in our café,” says Seiji Horibuchi, president and founder of New People Inc. “Onigilly shares New People’s core mission to inject a clever and sophisticated dose of Japanese popular culture into all they do, and we look forward to the Japantown community and New People visitors joining with us to welcome our newest tasty addition.”

New People opened in 2009 and has become a unique must-see attraction of San Francisco’s cultural landscape. The 20,000-square-foot contemporary venue features the latest examples Japanese popular culture expressed though film, art, fashion, and a variety of specialty boutiques and ongoing monthly events. For more information, visit www.newpeopleworld.com.

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