Citizen Effect Launches Fund with Donation from Google CEO


WASHINGTON — On March 12, Citizen Effect launched its Japan Earthquake Relief Fund and announced that Eric and Wendy Schmidt — the chairman and CEO of Google and his wife — would be matching the first $100,000 in donations to support the Red Cross.

“The outpouring of support has been amazing,” Citizen Effect CEO and founder Dan Morrison said on March 25. “Eric and Wendy’s challenge was met before noon on March 17 and Citizen Effect is sending $200,000 to the Red Cross’s relief efforts in Japan.

“We have had numerous requests to support additional organizations through Citizen Effect’s Japan Earthquake Relief Fund. So we are. We’re in the process of actively vetting new field partners working on the ground in Japan, and plan on announcing our additional partners soon.

“What does this mean for our citizen philanthropists? Anyone interested in funding a Japan Earthquake Relief Fund project through Citizen Effect can expect a select group of trusted field partners to choose from.”

In a blog posted March 17, Morrison said, “We have all watched what is happening in Japan since the earthquake last Friday. The enormity of the damage is startling. There is one amazing thing that keeps us all optimistic that we will get past this disaster, and that is the empathy and outpouring of support shown by all of you …

“Please continue to give and share this critical project with your friends, family, and social networks. I know we can do more and we all know the people of Japan need all the support we can muster.”

Citizen Effect is driven by the idea that anyone can make a real and significant impact in the world. Its mission is to provide everyday citizens the tools and networks they need to work directly with communities in need around the world.

Citizen philanthropists are given the ability to choose their project, leverage their social networks, and communicate directly with their partner community. Citizen Effect also provides field partners with the tools they need to actively manage their projects so they can seamlessly share information with citizen philanthropists and directly report on the impact projects are having on the ground.

Citizen Effect’s philosophy is that “giving and community building should be a central part of everyone’s life, not something left to weekends or annual drives.”

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