Save the Children’s Relief Efforts Supported by Tupperware, Target, Toys ‘R’ Us


WESTPORT, Conn. — Save the Children announced March 23 that it has launched an online giving program in partnership with Tupperware Brands that will allow Tupperware Brands associates, businesses that sell Tupperware around the world and customers to make a secure donation to Save the Children’s relief efforts in Japan.

Save the Children deployed emergency response teams to assess the needs of children and their families in the hardest-hit areas of the country, and is in the process of setting up child-friendly spaces to help children and families cope with the disaster. An estimated 100,000 children have been displaced by the disaster.

“At a time when all of us are experiencing an overwhelming feeling of helplessness, we felt compelled to demonstrate our support and offer assistance,” said Tupperware Brands Corporation Chairman and CEO Rick Goings.

On March 18, Save the Children announced two major donations — $500,000 each from Target and Toys “R” Us.

“Children are always the most vulnerable in any crisis situation,” said Charles MacCormack, president and CEO of Save the Children. “We are grateful for this generous donation from Target, which will help us address the immediate and ongoing needs of children and families whose lives were unraveled by this tragedy.”

“When disaster strikes, Target listens and acts quickly to provide meaningful support to people in need,” said Gregg Steinhafel, chairman, president and CEO of Target. “Our thoughts are with all those affected by the earthquake and tsunami and we hope our donation will aid in the country’s recovery.”

In addition to the donation from Toys “R” Us, Save the Children is working with a Toys “R” Us team in Japan to provide immediate deliveries of urgently needed baby products, including 64,800 cases of diapers, as well as blankets, pajamas, washcloths, towels, hats, and legwarmers.

Save the Children has an ongoing partnership with Toys “R” Us Inc. and the Toys “R” Us Children’s Fund to provide children and families with assistance in times of crisis, including in the wake of large-scale disasters in the U.S. and around the world.

Donations can be made to Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund at or by calling 1-800-728-3843. Or text “JAPAN” to 20222 to donate $10 to Save the Children for Japan earthquake relief (U.S. only, standard message rates apply).


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