UBM Electronics’ Special Digital Issue Raises Over $133,000 to Assist People and Businesses in Japan


SAN FRANCISCO (PRNewswire) —-UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry’s decision makers, announced April 7 that the EE Times special digital issue entitled “The Day the Lights Went Out in Japan” raised over $133,000 thus far for American Red Cross relief efforts to assist Japanese people and businesses.

The content of the special issue covers how the recent earthquake and tsunami have impacted Japan — its people, business and industry. It focuses on the loss of electric power and its devastating consequences. UBM Electronics brought all of its brands — EE Times, ESD, EBN, EDN, Design News, Test & Measurement World and Embedded.com — together to produce the special issue.

“We are very proud of our special digital issue,” said Paul Miller, CEO of UB. “This was a simple idea to raise money for those affected by the earthquake, tsunami and nuclear problems in Japan and we have pulled together as an industry. Not only was it a labor of love across all of the UBM Electronics brands, but it brought together the global electronics industry. When disaster strikes, it reminds us we are never alone. It’s a gesture of help to a country that has been devastated and one that is instrumental in our industry. We are very pleased to assist the Japanese people in this time of need.”

UBM Electronics thanks its partners for their participation and their generous contribution to Japan’s relief efforts: Analog Devices, Allied Electronics, Austriamicrosystems, Arrow, Avnet, Cadence, Carr Lane, Fairchild Semiconductor, Freescale, Future Electronics, Global Foundries, GlobTek, Green Hills Software, Linear Technology, Maxim, MicroSemi, Molex, Mouser, Newark, NXP, Nxtbook, ON Semiconductor, Power Integrations, STMicroelectronics, Texas Instruments, TTI, X-Fab and Xilinx.

UBM’s global community of readers, academics and friends in the media provided the following feedback on the special digital issue:

“This digital issue is an extraordinary editorial and graphic achievement. It provides valuable technical information, honors the victims and those seeking to rebuild, and showcases the best in advertising creativity. Congratulations to all involved in this effort and best wishes for a successful recovery in Japan.”  – DrQuine, www.eetimes.com reader

“Wow. Mainline news media has been struggling to present a coherent picture of the chaos of this series of events, but this document contains an order of magnitude more information and a balance between sensitivity for the victims and matter-of-fact analysis of the strengths and weaknesses of the technical and political systems involved. It gives me faith that we all will learn from this and be stronger as a result.” — Larry M., www.eetimes.com reader

“Truly an outstanding piece of journalism. It’s amazing that the EE Times team was able to pull together such a complete and insightful special issue so quickly.” — Frank Eory, www.eetimes.com reader

“The digital edition was an excellent blend of recognizing the humanistic side as well as documenting the economic and environmental impact of the recent earthquake/tsunami. EETimes, thank you for covering the aftermath with such compassion and from many angles.”— Lifewingmate, www.eetimes.com reader

To download “The Day the Lights Went Out in Japan” special digital issue, visit http://www.eetimes.com/japan. Readers are asked to make a suggested donation of $10.


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