‘Eatrip’: A Delicious Culinary Journey Through Japan


SAN FRANCISCO — New People Entertainment, a film division of New People Inc. that focuses on the licensing and distribution of Japanese films and media, released the culinary documentary “Eatrip” on DVD on May 24.

The film takes audiences on an intriguing journey throughout Japan and feature interviews with interesting personalities from a variety of walks of life to look at how life can be led richly through the daily ritual of eating. “Eatrip” carries an MSRP of $24.92.

Special bonus features on the disc includes an exclusive interview with “Eatrip” director Yuri Nomura, who is also a food coordinator, columnist, and teacher. She makes her directorial debut with this film, and in Japan Nomura is widely active with her food creative team, also called Eatrip.

“Food is a central aspect of human existence and ‘Eatrip’ vividly examines the social bonds we forge through eating,” says Seiji Horibuchi, president and CEO of New People Inc. “The food we consume helps to shape our identity and bring us together, and this film is an extraordinary journey that highlights a variety of different individuals and the ways they each views eating and the unique role it plays in their daily lives.”

To eat is more than a necessity – it’s a universal experience all human beings share. In the film, Nomura embarks on an insightful journey throughout Japan to examine the daily rituals of eating among people from different walks of life. Actor Tadanobu Asano, singer Ua, and fashion designer Jurgen Lehl are among those featured.

From the Tsukiji fish market in Tokyo to a farm in Okinawa, the film offers poignant interviews with intriguing personalities, including the head monk of a famous Buddhist temple; a distributor of Japanese soup stock (bonito broth); an Okinawan woman leading a self-sustainable lifestyle devoid of modern conveniences; a tea ceremony master; and a musician and writer who recites poems about food.

“Eatrip” was an official selection of the Montreal World Film Festival 2009 in the Documentaries of the World category; the Vancouver International Film Festival 2009; Le Festival International du Film d’Environnement 2009 (Paris); and the Barcelona Asian Film Festival 2010.

Based in San Francisco, New People Inc. (www.newpeopleworld.com) offers the latest films, art, fashion and retail brands from Japan through its unique entertainment destination as well as through licensing and distribution of selected Japanese films. New People Entertainment (www.newpeopleent.com) strives to offer the most entertaining motion pictures straight from the “Kingdom of Pop” for audiences of all ages, especially the manga and anime generation, in North America.


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