Contact: Midori Mizuhara
FOR IMMEDIATE RELEASE
EXPLORE THE “NEW URBAN LIFESTYLE” AND GLIMPSE INTO THE CITY OF THE FUTURE ATLITTLE TOKYO DESIGN WEEK JULY 13-17, 2011
Cutting Edge Design and Technology Available for Public Viewing on the Streets of Little Tokyo in Los Angeles
LOS ANGELES (April 21, 2011) – Come celebrate the power and energy of cutting edge design and technologyemerging from Japan and its intersection with current trends materializing in Los Angeles at the first ever Little TokyoDesign Week: Future City (LTDW) July 13-17, 2011. Sponsored in part by Toyota, ANA, and Metro LA, LTDW is afree public event and will engage local and international designers, artists, architects, filmmakers, corporations, andstudents from the Southern California region to explore possible scenarios for a “New Urban Lifestyle.”
Spanning the geographic breadth of Little Tokyo, LTDW will present a series of programs that integrate Little Tokyo’sBig Three cultural institutions (the Japanese American National Museum (JANM), the Japanese American Cultural and Community Center (JACCC), The Geffen Contemporary at MOCA), community partners, retailers, and restaurants.
LTDW will be organized around the following Design Zones:
Fashion / Body
Robots / Toys / Manga
Graphic Design / Media Art
Architecture / Product Design / Furniture
These Design Zones will come to life through museum exhibitions, student exhibits, food and retail, publicevents/symposia, and lastly, steel shipping container galleries that will be temporarily placed throughout the publicplazas of Little Tokyo to not only bring together diverse audiences and constituencies but to also explore contemporarydesign and technology and the ways they can shape urban lifestyles to create a more sustainable future.
“As new mass transit infrastructure comes on line, and residential development welcomes a younger, more diversedemographic, Little Tokyo has become an ideal site through which to explore progressive ideas, technology, anddesign,” states Hitoshi Abe, LTDW Chair, Director for the UCLA Paul I. and Hisako Terasaki Center for JapaneseStudies, Chair of UCLA Department of Architecture and Urban Design, and Principal, Atelier Hitoshi Abe, “LTDWwill be in a unique position to capitalize on this momentum and become a staple in the New Little Tokyo. This five-dayfestival provides local and international sponsors from all sectors the opportunity to share cutting edge design andtechnology with the residents and visitors of the second largest city in the United States.”
Representatives supporting LTDW include:
Hitoshi Abe, LTDW Chair, Director for the UCLA Paul I. and Hisako Terasaki Center for Japanese Studies,Chair of UCLA Department of Architecture and Urban Design, and Principal, Atelier Hitoshi Abe
Jon Kaji, LTDW Co-Chair and President of Kaji & Associates
Jan Perry, Councilwoman, Los Angeles City Council, 9th District
Akemi Kikumura Yano, President and Chief Executive Officer of the Japanese American National Museum(JANM)
Jeffrey Deitch, Director of The Museum of Contemporary Art (MOCA) represented by David M. Galligan,Executive Vice President and Chief Operating Officer at MOCA
Chris Aihara, Executive Director of the Japanese American Cultural and Community Center (JACCC)
Bill Watanabe, Executive Director of the Little Tokyo Service Center (LTSC)
Hsinming Fung, Academic Affairs Director of Southern California Institute of Architecture (SCI-Arc)
Qingyun Ma, Dean of the USC School of Architecture represented by Victor Jones, Assistant Professor of theUniversity of Southern California (USC) and Principal, Fievre Jones, Inc.
Anne Burdick, Chair of Media Design Program of Art Center College of Design
Hirotaka Hattori, General Manager of All Nippon Airways Co., Ltd., Los Angeles (ANA)
Diego Cardoso, Executive Officer of Transportation Development & Implementation Los Angeles CountyMetropolitan Transportation Authority (METRO)
Andrew Franceschini, Advanced Business Strategy Manager of Toyota Motor Sales, USA, Inc.
Members of the Little Tokyo Design Week Steering Committee
Little Tokyo Design Week is currently seeking sponsorship for the July 2011 festival. This five-day event offerssponsors and individuals a unique opportunity for brand exposure and positioning, including, but not limited to, PR,logo placement in online and print materials, and live event integration. For in-kind, media, and general sponsorshipinquiries, please contact [email protected]
About Little Tokyo Design Week:
Future City (LTDW)Commencing July 13-17, 2011, Little Tokyo Design Week: Future City (LTDW) celebrates the power and energy ofcutting edge design and technology emerging from Japan and its intersection with current trends materializing in LosAngeles. LTDW will present a series of programs that integrate Little Tokyo’s Big Three cultural institutions (JapaneseAmerican National Museum (JANM), Japanese American Cultural and Community Center (JACCC), and The GeffenContemporary at MOCA), community partners, retailers, and restaurants and will engage local and internationaldesigners, artists, architects, filmmakers, corporations, and students from the Southern California region to explorepossible scenarios for a “New Urban Lifestyle.” Produced in collaboration with Community Arts Resources (CARS).More information can be found at www.LTDesignWeek.com
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