Yamaguchi Launches ‘Tsu.ya’ Activewear

0

Left: SLIK — Shining simplicity! This streamlined look combines practical details and slimming fits all designed for perfect style and performance. Comfort features such as a wide waistband on the pant and thumbholes in the sleeve blend with stylish details such as satin binding at the waist of the jacket and down the length of the pant. SLIK is the embodiment of fashion-meets-function. Right: LUXE — Designed to embody the warm and caring heart that Kristi extends to all she meets and those she holds dear. This collection features cashmere-soft brushed knit fabric that is luxurious to wear but still highly functional. Wrap yourself in LUXE and calm the senses — you deserve it!

Figure skating star and “Dancing with the Stars” winner Kristi Yamaguchi has launched her own line of activewear, Tsu.ya.

Tsuya is Yamaguchi’s middle name and can be translated as “gloss,” “luster” or “polish.”

BLING - What girl doesn’t love a little BLING?! This collection sparkles with luxurious details, including rhinestones and signature hardware, and shines with performance details like flat seams and moisture wicking fabrics. These pieces have all the “wow” of a gold medalist figure skater’s dress but are totally ready for wear in any arena.

The 1992 Olympic gold medalist took part in “Fashion’s Night Out” at Lord & Taylor in New York on Sept. 6, unveiling her collection and signing complimentary Tsu.ya tote bags. Kim Kardashian signed bottles of her True Reflection fragrance, Jill Zarin previewed her newly launched jewelry collection, and past and present “Project Runway” contestants celebrated the show’s 10th anniversary.

The line is available at Lord & Taylor stores and online at www.lordandtaylor.com, and will later be available through its own website, http://TsuyaBrand.com.

“We have been working tirelessly on the design of each of the 18 pieces in the line to represent the ideal balance of functionality and fashion,” Yamaguchi wrote in her blog just prior to the event. “Most of all, the collaboration and process of bringing Tsu.ya to fruition has been quite a learning experience and more fun than I would have ever imagined … I’m hoping women will find Tsu.ya to be functional enough to do a hard workout in, and stylish enough to run around town in after the gym.”

The company gives the following description: “A lifelong commitment to excellence. The drive of an Olympic champion. The sharp eye of an artist and the heart of a true philanthropist. It’s hard to imagine a more fitting figure for the founder of a company dedicated to supporting the active lives of women today. While some call Kristi Yamaguchi an American icon, her most important fans just call her mom.

“After years on the ice, now Kristi balances her career with being a mother of two little girls, supportive wife, and advocate for children’s groups. She knows from her own experiences that women on a mission to make a difference don’t get a ‘day off.’ Managing the double-shift of real life and motherhood inspired Kristi to build a brand that truly empowers a lifestyle for women. She launched Tsu.ya by Kristi Yamaguchi to do just that – with distinctive quality, tailored to real-life demands.

“A connoisseur of quality, Kristi’s aesthetic is influenced by her years as an international athlete where she was captivated by the most premium looks of the world, from romantic Parisian to bold Hollywood fashion, and the nature-inspired art of Asia. The result is clean lines, on-trend colors, and stunning style. Modern designs with function, plus ultra-comfortable fabrics – Tsu.ya delivers exactly what you need to feel confident and empowered. You can feel good knowing that a portion of Tsu.ya sales supports children’s education and inspiration through Kristi’s Always Dream Foundation.

“The woman of today is fearless, confident, and beautiful, while living in a hectic and demanding world. Tsu.ya by Kristi Yamaguchi delivers fashionable, modern, and functional lines to enhance and meet the demands of her daily activities with style and grace. From giving back to the community to inspiring daily confidence, Tsu.ya is committed to helping women feel good both inside and out.”

For more information, visit www.kristiyamaguchi.com, the TsuyaBrand website or the Kristi Yamaguchi and TsuyaBrand pages on Facebook.

Left: FLIRT — or should we say “flirtatious”! For the woman you really are. These ultra-feminine styles are constructed in stretch performance fabrics and feature flat seams, four-way stretch and moisture wicking. With ruffle trims, gold metallic stitching and Kristi’s signature zipper-pulls and buttons, this collection is so glamorous you will forget it’s serious workout gear! Right: INSTINCT — Embrace your wild side! This upbeat collection includes a snap-front jacket and hoodiedress made in a soft stretch knit with ever-popular animal print lining. Equally wearable whether you’re working out, or just hanging out. Coordinating leggings and burnout tees complete this collection which features flat seams and moisture wicking fabrics. Let the games begin!

Tags

Share.

Leave A Reply