AARP Launches First National Asian Ad Campaign

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Floyd Mori, former executive director of JACL, appears in an ad for AARP.

WASHINGTON — AARP has launched its first national Asian advertising campaign featuring key community leaders.

Created by DAE Advertising, AARP’s Asian advertising agency of record, the ads will run in prominent Asian American print and online publications in New York, San Francisco and Los Angeles. The ads convey the following message: “The best is yet to come and AARP is there to help people 50+ and their families live enriched lives in America.”

The community leaders selected for the campaign are:

• Ginny Gong, former four-term national president of OCA. Under her leadership, OCA made history by establishing the OCA National Center and became the first Asian American organization to have a permanent presence in the nation’s capital.

• Floyd Mori, is one of the country’s leading advocates for the advancement of Japanese American and Asian Pacific American communities. He has provided Japanese Americans with a voice at the table where decisions are made.

• Tony Taguba, chairman of the Pan-Pacific American Leaders and Mentors, is the second Philippine-born U.S. citizen to be promoted to general in the U.S. Army. He is a decorated officer and an advocate for breaking down barriers.

“These three inspirational leaders in AARP’s first asian Advertising campaign embody the spirit of AARP,” said Lorraine Cortés Vázquez, AARP executive vice president for multicultural markets and engagement. “These leaders live life with passion and purpose after 50 and serve as wonderful examples of continually seeking new possibilities. AARP celebrates them for their outstanding contributions of leadership and accomplishments.”

“These three were selected because they are outstanding individuals but also everyday people,” said Vicky Wong, president and CEO of DAE Advertising. “They are Asians, but they are also Americans. They are living the life they want, and AARP is behind them.”

 “I’ve worn a lot of hats in my life – mother, grandmother, community activist and government director,” said Gong. “And, as long as they fit, I intend to keep wearing them. I hope to maximize this next phase of my life journey as a vibrant senior citizen, and AARP will be there to help me.” To hear her testimonial, go to www.aarp.org/videos.id=2149167993001.

 “Older Americans are becoming a greater part of our society,” said Mori. “We’re all living longer. To be a member of an organization that advocates for policy, that means I can participate in being a voice as a senior and someone who happens to be Asian American.” To hear his testimonial, go to www.aarp.org/videos.id=2149100396001.

“I joined AARP when I was 50 because I wanted to be a part of an organization that looked out for us,” said Taguba. “This is an important opportunity for us to maximize the quality of our lives as we enter our golden years.” To hear his testimonial, go to www.aarp.org/videos.id=2149102813001.

Ginny Gong, former OCA national president, appears in an ad for AARP.

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